Why is cost the #1 focus? There was a time when quality was worth a few cents more. Isn't paying a little more for something that lasts twice as long worth it?
And what about the fight between form and function. Remember when a coffee pot may not have looked so great but it didn't wind up all over your kitchen counter. Isn't all the coffee winding up in the cup more important than a new design?
It might be beneficial to look at how we've gotten into this extreme cost and form conscious mode and take a few steps back. I was recently talking to a CFO of a large manufacturer and the ONLY point he wanted to talk about was cost. Not something better, more innovative or superior in any way, shape or form. Something cheaper that looks cool will sell ! What's happened to our country?
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